Maintain a high degree of professionalism and integrity at all times.
	Nurture strategic partnerships with others with similar or overlapping objectives.
	Control costs rigorously, whilst retaining flexibility and the ability to change direction when required.
	Work constructively with all stakeholders (member companies, research councils, government departments, learned societies, professional organisations) to maximise the benefits of its activities to industry in the UK.

To deliver this strategic vision the Board of The ERA Foundation will seek, where possible, to work in partnership with others whose objectives overlap with those of The ERA Foundation.

The ERA Foundation is able to offer advice based on the collective experience of its Directors, as well as funding. It is able to take a longer-term perspective than many providers of equity investments.