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Supporting projects at the early stages of commercialisation
The ERA Foundation may provide a small amount of funding (typically £25k to £50k) to develop a good idea, explore market opportunities, develop a business plan and identify a potential team to commercialise the idea.

The following issues will be given particular attention in selecting such projects -

The quality of innovative research outcomes on which the proposal is based.
A realistic awareness of the possible routes to market.
The business acumen demonstrated by the project team in an outline business plan.

The ERA Foundation will require teams with projects supported in this way to offer The ERA Foundation the option to invest if they reach the stage of "angel" funding.

In seeking opportunities for projects at the early stages of commercialisation, The ERA Foundation will wish, where possible to build on substantial research investments already made - for example those made by the Engineering and Physical Sciences Research Council (EPSRC) in such programmes as Interdisciplinary Research Centres, or the "Follow-on Fund". The ERA Foundation also supports the Brian Mercer Awards for Innovation through The Royal Society. Additionally, it will also be seeking suitable projects from outside the academic sector.