Wendy Sadler is the founding Director of the award-winning science communication company; ‘science made simple’, and the Chair of WISE in Wales. Science made simple offers science shows to schools and families across the UK and overseas and delivers training courses for scientists, engineers and museum staff. Their mission is to inspire the next generation of scientists and engineers and to place these subjects within the wider spectrum of popular culture. Since the company began in 2002 it has reached over 120,000 people and has taken to science alternative events including the Green Man folk festival and the Edinburgh Fringe Festival, where their science theatre production was short-listed for an award.

In 2007 the company launched a new project called Engineering Explained with support from the ERA Foundation, EPSRC and the IET. The project aims to develop entertaining and interactive engineering presentations for large numbers of students at primary and secondary school level and to develop the skills of engineers as communicators.

Wendy was awarded the EU Descartes Prize for science communication in 2007 and also presents the Cutting Edge science programme for BBC Radio Wales.