Sam Fraser is a Mechanical Engineer working for his PhD at Loughborough University Sports Technology Institute. Sponsored by Adidas, Sam uses techniques like finite area analysis to model and build better football boots.
Sam analyses player movements and builds mechanical testing rigs to optimise and test the boots. Sam’s mission is to build a better boot which, at the highest level of football, can make the difference between success and failure.
‘Born to Engineer – Andrew Robertson’ is part of the “Born to Engineer” series of films produced for the ERA Foundation by Duck Rabbit as part of a campaign to attract young people into engineering education and careers.
These videos have been produced by creative video producers duckrabbit, under the sponsorship of the ERA Foundation, the Royal Commission for the Exhibition of 1851, and the Institution of Engineering and Technology.